Graphics charter & editorial charter
Creating your brand image
Analysis and creation of the identity of your company
To be able to set up your marketing strategy, it is essential to determine which image you wish to convey to your prospects and customers. It involves developing a graphic charter to create the visual identity that suits your business and an editorial charter that sets up the way to communicate with your users.
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The graphic chart represents the colorful line of your company that is to say: the logo, the fonts, the exploitation of the visual elements, the different colors available on the types of media of communication, the principles of the choice of the images and illustrations.
All of these elements are an integral part of your brand identity. It is therefore essential to define the image and reputation of your company; the graphic charter thus makes it possible to maintain consistency between the various communication media used.
The editorial charter is the reference document that frames the production of content within a company. It allows to establish a style "home" and to ensure homogeneity at the editorial level.
The editorial charter determines among other things to which audience you are going to address, what qualities of your company you wish to put forward, on which keywords you will rely on, the writing tips specific to each area of your site, the rules of writing, tone, editorial line.